October 3, 2025
‘Customer Personas’: No More Guesswork, Just Campaigns That Work
💡 Customer Personas is currently free for OneLoyalty users of all plans from October 3, 2025, to December 31, 2025.
What if your loyalty program is built for people who love discounts, but most of your customers care more about feeling part of a community?
The result can possibly be a cycle of uninspired engagement: your customers sign up, redeem a few points, and then tune out because nothing feels unique to them.
This is exactly the gap ‘Customer Personas’ is designed to close. Now, you can design loyalty around what your customers truly want, not one-size-fits-all assumptions.
What problem does ‘Customer Personas’ solve?
Behind every order is a person with a story: a 25‑year‑old streetwear enthusiast who never misses a limited edition; a 32‑year‑old mom who shops after bedtime; a 21‑year‑old student stretching each dollar but lighting up for birthday perks. Each is motivated by something different.
Yet for too long, loyalty programs have treated all of them the same, layering on generic discounts, cookie-cutter strategies that lack a personal connection.
Therefore, Customer Personas is our way of putting humanity back at the center of loyalty. Instead of one-size-fits-all campaigns, you get a clear view of who your customers are and what truly motivates them. From there, we provide ready-to-apply insights and loyalty settings, so your program is built on real motivations, not guesswork.
Here’s how clear that view is:
A 360° view of your customers [with actionable insights]
When you open a persona in OneLoyalty, you’ll meet a living portrait of your customers, a representative persona created entirely from your store’s data.
Each persona embodies the majority of your customer base, who share the same demographics, motivations, behaviors, and, most importantly, come with ready-to-apply recommendations.
👨👨👧 Demographics: Age, occupation, location, and income context, so you understand who this group really is and how much of your customer base they represent.
😍 Core motivations: The “why” behind their choices, such as belonging, autonomy, or transactional value, explained in simple, human terms.
🔎 Observable behaviors: The “how” of their shopping patterns, including average spend, purchase frequency, redemption habits, referral activity, and product preferences.
🌟 Actionable roadmap: A ready-made checklist that translates these insights into concrete program ideas, from tailored rewards to new loyalty tiers.
What does it mean for you and your customers?
The benefit is simple and powerful: you see not only who your customers are, but exactly how to serve them better, so your loyalty program feels personal, distinctive, and built for the right people.
For your customers, this means joining a program that feels distinctive and intentional, something that reflects the spirit of your brand and makes them think, “this was designed for me.”
For you, it means building a program with character and precision, serving the right audience with the right activities, and moving past generic metrics into actionable insights you can launch right away.
Is my customer data securely processed?
Yes. Customer data used for Customer Personas is always processed in an aggregate and anonymous form. That means no individual customer’s personally identifiable information (PII) is exposed, stored, or shared. Instead, the AI groups behavioral signals and demographic patterns into representative personas.
For European merchants (and all others concerned about compliance), this approach ensures that GDPR and data protection standards are respected. By analyzing only anonymized, collective data, OneLoyalty provides you with actionable insights while keeping your customers’ privacy safeguarded.
In short, you get the benefits of meaningful segmentation and personalized loyalty strategies—without compromising security or compliance.
Frequently asked questions
Which plans include Customer Personas?
Customer Personas are now available on all plans, including Free plan.
Can I customize the campaigns suggested for my persona?
Absolutely. The roadmap provides starting points tied to your persona’s motivations and behaviors, but you can edit rewards, tiers, and messaging to fit your brand identity.
Why don’t I see Customer Personas in my store?
Customer Personas will only appear if your store meets the minimum requirements: at least 30 completed orders and the Birthday Reward enabled. These conditions ensure there’s enough reliable data for the AI to generate accurate personas.
How often should I refresh my personas?
Customer Personas are generally stable, but you can refresh them every 30 days. This helps keep insights up to date if your store sees new customers or significant changes in buying behavior.
Ready to know your real customer?
Use Customer Personas to craft hyper-targeted campaigns that speak to each audience segment.
Read more articles
