Strategies for customer retention You have carefully prepared for Black Friday and Cyber Monday to optimize your website and promote the products. Still, when this period is over, you still need to map out strategies for customer retention for further purchases. But why? A Shopify analysis states that customers acquired during the BFCM have a lower lifetime value than those…
Loyalty programs are useful strategies to retain customers by providing rewards depending on the amount of money spent or the frequency of purchases. There are many types of loyalty programs and one of the most popular types is tiered loyalty programs. Owners of tier-based programs reported a 1.8 times higher return on investment than those of…
✨ FYI: OneLoyalty is a free loyalty app developed to work seamlessly with OneMobile: A No-Code Mobile App Builder for Shopify. Though you can use OneLoyalty alone, the app’s loyalty capabilities are truly amplified with OneMobile integration. Since the first version of OneLoyalty was launched on the Shopify App Store a few months ago, we…
In a recent Yotpo poll, nearly 68% of participants indicated they would join a brand’s loyalty program if it was provided, and 56% of those participants said they would be willing to pay more for it even if there were cheaper alternatives. Thus, it is understandable that more than 90% of businesses have a customer loyalty program. Loyalty programs are now considered…
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