‘Customer Personas’: No More Guesswork, Just Campaigns That Work
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‘Customer Personas’: No More Guesswork, Just Campaigns That Work

💡 Customer Personas is currently free for OneLoyalty users of all plans from October 3, 2025, to December 31, 2025. What if your loyalty program is built for people who love discounts, but most of your customers care more about feeling part of a community? The result can possibly be a cycle of uninspired engagement:…

Shopify Loyalty Program: The Best Way to Retain Your Customers in 2024

Shopify Loyalty Program: The Best Way to Retain Your Customers in 2024

In a recent Yotpo poll, nearly 68% of participants indicated they would join a brand’s loyalty program if it was provided, and 56% of those participants said they would be willing to pay more for it even if there were cheaper alternatives. Thus, it is understandable that more than 90% of businesses have a customer loyalty program. Loyalty programs are now considered…