Best Strategies for Customer Retention in the Festive Season 2024
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Best Strategies for Customer Retention in the Festive Season 2024

Strategies for customer retention You have carefully prepared for Black Friday and Cyber Monday to optimize your website and promote the products. Still, when this period is over, you still need to map out strategies for customer retention for further purchases.  But why? A Shopify analysis states that customers acquired during the BFCM have a lower lifetime value than those…

The Ultimate Guide to Tiered Loyalty Programs in 2024
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The Ultimate Guide to Tiered Loyalty Programs in 2024

Loyalty programs are useful strategies to retain customers by providing rewards depending on the amount of money spent or the frequency of purchases. There are many types of loyalty programs and one of the most popular types is tiered loyalty programs. Owners of tier-based programs reported a 1.8 times higher return on investment than those of…